Twitch, the video game streaming service, has become a force to be reckoned with in the social media market and the video distribution market. To wit, Twitch hopes to capitalize on its skyrocketing popularity by launching TwitchCon.
The convention will take place in Twitch’s home city of San Francisco, and it is currently scheduled for the 25th and 26th of September. At the time of writing, other hard details are sparse. Information about schedules, tickets, and pricing will be made public “in the weeks and months to come,” according to the official Twitch blog.
According to the press release, the purpose of the convention is to bringing audiences and content creators together. The release reads:
Attendees will have the chance to mingle with each other and their favorite broadcasters, experience live content from the convention center, and learn from the community’s thought-leaders.
Given the large fan bases Twitch streamers can attract, the convention could easily be a success. Indeed, other video/streaming based conventions like VidCon have attracted tens of thousands of viewers, creators, and industry professionals — and TwitchCon could do exactly the same thing.
TwitchCon could be a boon for game developers, streamers and fans alike. There’s anecdotal evidence that Let’s Plays could be boosting video game sales, and if developers are able to make deals with streaming professionals, they could forge very beneficial deals for both parties.
The time seems right for a convention like this, with Twitch ranked 4th in the U.S. for peak internet traffic during February, according to the press release. Given the level of interconnection between Twitch’s audiences and communities, a convention would be an ideal way for the company to expand it’s profile. Not to mention a convention would boost the reputation of high profile content creators.
Twitch CEO Emmet Shear noted:
TwitchCon will be an opportunity for the entire community – broadcasters, game developers, viewers, and us – to play and learn together.
Sounds like a winning proposition for all involved.