The Weekly Measure: Buyer Personas, Twitter and Google Partnership & Shareworthy Content Creation


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Connecting With Millennials: 7 Reasons Your Content Fails To Resonate With Millennials [INFOGRAPHIC]

Irfan Ahmad shared an infographic on Social Media Today created by NewsCred illustrating why content marketing efforts fail to reach target audiences. The infographic covers seven reasons why content fails to capture the attention of millenials such as their cultural interests are ignored, content is too long and an over-dependence on celebrities to create interest in a topic.

How Buyer Personas Come to Life with Content Creation

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