The Weekly Measure: Basecamp for PPC, Social Sharing & Link Building Strategies


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing

On Search Engine Watch, Pratik Dholakiya discussed content marketing trends. He shares twelve trends that cannot be ignored such as advertising becoming more subtle as ads are integrated with content, hard sellers being ignored and hyper-local content continuing to grow.

7 Types of Content You Still Aren’t Creating But Should Be

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