The Ultimate Guide to 150+ Google Analytics Resources for 2015


Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics.

Official Google Analytics Channels

Stay up to date with the latest Google Analytics news, and get support when you need it via these official Google Analytics channels:

  1. Google Analytics Blog — The official Google Analytics blog for news and features updates.
  2. Google Analytics Help Center — The official Analytics Help Center where you can find tips and tutorials on using Google Analytics and answers to frequently asked questions.
  3. Google Analytics Developers — The Google Analytics developer platform provides access to the resources used to collect, configure, and report on user interactions with your online content.
  4. Google Analytics Product Forums — Use this group to ask and answer questions, search for existing answers to questions, discuss this product, and meet other Google Analytics users.
  5. Google Analytics Academy — Improve your Google Analytics skills with free online courses from Google.
  6. Google Analytics Training & Certification — Educational resources for users of Google Analytics and those who want to become Google Analytics certified professionals.
  7. Google Analytics Partners — Whether you need the help of an implementation or analysis expert, or you are looking for a turnkey solution for your business, Google Analytics technology and certified partners are ready with a solution.
  8. Google Analytics Solutions Gallery — This solutions gallery contains in-product solutions (such as dashboards, custom reports, and segments) to deepen your use of Google Analytics and accelerate your learning curve. Whether you’re a newbie or guru, they will help you learn more about your data through the power of Google Analytics.
  9. Google Analytics URL Builder — The URL builder helps you add parameters to URLs you use in Custom Campaigns. Then, when users click on one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.
  10. Google Analytics on YouTube — The official channel for all videos about and related to Google Analytics. Learn more about Google’s web analytics and online advertising products.
  11. Google Analytics on Google+ — Follow Google Analytics on Google+ for the latest news, tips, and trends from the Google Analytics team and friends.
  12. Google Analytics Academy on Google+ — The Google Analytics Academy provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and improve business performance through better digital measurement.
  13. Google Analytics on Facebook — Community page for Google Analytics. Please keep discussions on-topic. For customer service inquiries, please contact Google directly.
  14. Google Analytics on Twitter — News, tips & trends from Google Analytics.

Google Analytics Integrations

Do you know that many of the tools you use likely integrate with Google Analytics to help you collect insights about the people who interact with your business? Be sure you try the following search to find out how you can get more out of your products:

your product “google analytics” integration

This search will generally take you to the add-ons and instructions to help you configure your product to work with Google Analytics. Examples of some popular tools that integrate with Google Analytics include (but are not limited to) the following:

  1. 3dcart
  2. AddThis
  3. Authority Labs
  4. AWeber
  5. Brightcove
  6. CallRail
  7. Campaign Monitor
  8. ClickTale
  9. Constant Contact
  10. Drupal
  11. Eventbrite
  12. FastSpring
  13. Formstack
  14. Freshdesk
  15. GetResponse
  16. Gigya
  17. JW Player
  18. LiveChat
  19. Magento
  20. MailChimp
  21. Mashshare
  22. Oktopost
  23. Olark
  24. Optimizely
  25. OrgSync
  26. Qualaroo
  27. Raven Tools
  28. ShareThis
  29. Shopify
  30. SnapEngage
  31. Squarespace
  32. Tapstream
  33. Uberflip
  34. Unbounce
  35. Usabilla
  36. UserReport
  37. VerticalResponse
  38. Visual Website Optimizer
  39. Volusion
  40. Wistia
  41. WordPress
  42. Wufoo

Tools for Google Analytics

The following are tools that can help you get more out of Google Analytics and use it in different ways:

  1. Mobile Apps — Get your Google Analytics data on your iOS and Android devices.
  2. Quill Engage — Are you struggling to understand what’s driving your site performance? Let Quill Engage do an analysis and deliver the most important and interesting insights from Google Analytics right to your inbox.
  3. Cyfe — In Google Analytics, you can create dashboards within each of your website profiles. In Cyfe, you can create one dashboard with Google Analytics widgets from all your websites.
  4. Segment — With Segment as your customer data hub, you can focus on building incredible products and attracting more customers. Send your data to Segment once, and we’ll take care of managing and mapping your data to the apps you need, so you can get back to business. Segment integrates with 130+ data providers for advertising, analytics, marketing, sales, support, developer, and user testing platforms.

Top Articles on Google Analytics

Are you looking for the top articles on Google Analytics? Here are the 100 most popular articles on Google Analytics published within the last year shared by Google Analytics via their official Twitter account:

  1. How to Measure Your Social Media ROI Using Google Analytics by Nichole Kelly
  2. Five Google Analytics Shortcuts to Speed Your Analysis by Andy Crestodina
  3. 9 Google Analytics Tips to Improve Your Marketing by Kristi Hines
  4. How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From by Kristi Hines
  5. How to Increase Your Conversions Using Google Analytics Conversions Reports by Kristi Hines
  6. Is Your Responsive Design Working? Google Analytics Will Tell You by Jon Arne Sæterås And Luca Passani
  7. 6 Google Analytics tools your company probably isn’t using but should by John Boitnott
  8. Google Analytics Begins To Roll Out New Benchmark Reports by Amy Gesenhues
  9. These 10 Analytics Reports Will Improve Your AdWords Results by Frederick Vallaeys
  10. How to Find Hidden Social Media Referral Traffic With Google Analytics by Nathan Mendenhall
  11. Google Analytics Rolls Out New Tag Manager Tools by Amy Gesenhues
  12. Quick & Easy Guide to Tracking Across Multiple Domains & Subdomains in Google Analytics by Tom Capper
  13. 15 Google Analytics Tricks To Maximize Your Marketing Campaign by Jayson DeMers
  14. 10 Innovative Ways to Analyze Google Analytics Data to Increase Sales by Rocco Baldassarre
  15. Simplify your Google Analytics Reporting with Add-ons for Google Sheets by Philip Walton
  16. iOS App Install Tracking Comes To Google Analytics by Sarah Perez
  17. Do You Know Who Owns Analytics at Your Company? by Bill Franks
  18. The Complete Digital Analytics Ecosystem: How To Win Big by Avinash Kaushik
  19. Google Analytics Can Now Exclude Traffic From Known Bots And Spiders by Frederic Lardinois
  20. 14 Key Ecommerce Events to Track in Google Analytics by Kunle Campbell
  21. Benchmarking Analytics Performance: The Options, Dos, Don’ts by Avinash Kaushik
  22. 7 Essential Intelligence Events for Your Google Analytics Account by Chloe Gray
  23. What Google Analytics Benchmarking Means For Businesses by Jayson DeMers
  24. 10 Essential Google Analytics Dashboards for Ecommerce by Kunle Campbell
  25. 7 Must have Google Analytics Dashboards for Ecommerce by Warren Knight
  26. Enabling Multiscreen Tracking With Google Analytics by James Rosewell
  27. Google Analytics Benchmarking is Back: Here’s What You Need to Know by Ben Barrass
  28. Google Analytics Demos & Tools by Philip Walton
  29. New AdWords Shopping Campaigns Report For Google Analytics Rolling Out by Ginny Marvin
  30. Linking Google Analytics with Your Google AdSense Account Just Became Easier by Emily Wood
  31. 10 Google Analytics Reports that Show Where Your Store Loses Visitors by Kunle Campbell
  32. 5 Ways To Use Google Analytics for Your UX Research by Petras Baukys
  33. The Top 3 Google Analytics Configuration Issues Impacting your Data (and How to Fix Them) by Frank Kieviet
  34. Google Analytics Set-up Checklist for Ecommerce by Kunle Campbell
  35. 11 Google Analytics Metrics Bloggers Should Track by Roy Povarchik
  36. 2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors by Tommy Walker
  37. 8 Lessons I’ve Learned About Using Google Analytics at Scale — Tuts+ Web Design Article by Michael James Williams
  38. 7 Google Analytics Dashboards for Small Business Owners by Jesse Aaron
  39. Tracking Google Analytics Users’ IDs by Ani Lopez
  40. Tracking PayPal & Ecommerce with Google Analytics by Benjamin Mangold
  41. 4 Weekly Google Analytics Reports Every Business Owner Should Set Up by Jayson DeMers
  42. 10 Great Google Analytics Tips for your Business by Tom Wells
  43. How Google Analytics Helps You Make Better Decisions for Your Apps by Android Developers
  44. 2014′s Top 10 Analytics & Marketing Columns On Marketing Land by Pamela Parker
  45. Enhanced Google Analytics Audience Capabilities Come to Apps by Dan Stone
  46. Digital analytics: Google, Google, and Google win TrustRadius’ newest ratings by John Koetsier, Vb Insight
  47. The Comprehensive Guide to Content Marketing Analytics & Metrics by Pawan Deshpande
  48. Integrating AdSense into Google Analytics (& Why You Need to Do It RIGHT NOW) by Rae Hoffman
  49. Why And How To Use Enhanced Ecommerce Feature In Google Analytics by Chris Atkins
  50. 3 Tools to Ensure Your Analytics Implementation Is Running Smoothly by Adam Singer
  51. How to Analyze Your A/B Test Results with Google Analytics by Peep Laja On Google Plus
  52. ABC’s of Google Analytics by Farid Alhadi
  53. Bringing Google Analytics Data into Google Spreadsheets by Samantha Barnes
  54. Google Analytics: Using New ‘Enhanced Ecommerce’ by Kunle Campbell
  55. Tools and Tips for Debugging Google Analytics Like a Pro by Nico Miceli
  56. How Google Analytics Can Make Cross Device Marketing Easier by Pierre DeBois
  57. How to use Google Analytics URL builder to track campaigns by Graham Charlton
  58. Making Sense Of Your Google Analytics by Curve Communications
  59. Beyond Digital Analytics Metrics by Pere Rovira
  60. Google Analytics Gives App Marketers Audience Insights And In-App Remarketing Capabilities by Ginny Marvin
  61. A Hotelier’s Guide to Google Analytics by Patrick McCarthy
  62. Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your Competition by Jim Bilello
  63. Understanding Google Analytics Channel Groupings by Eric Fettman
  64. Segmenting Google Analytics by Session Frequency by Jonathan Weber
  65. Cross-Device Measurement With Email & Universal Analytics by Santeri Salonen
  66. Use Google Analytics and Webmaster Tools to Manage B2C Holiday Campaigns by Mark
  67. 7 Things to Consider for Google Analytics Friendly Website Development by Google Analytics
  68. Analytics for Your Coffee Machine? It’s Closer Than you Think by Sholto Macpherson
  69. Google Analytics Cheat Sheet: Steal My Go-To Blogging Dashboard by Rita Barry
  70. Google Analytics Now Lets You Delete Properties by Barry Schwartz
  71. 5 Things All Marketers Should Know About Google Analytics by Jamie Turner
  72. Joining the Google Analytics Team to Help Make Data Count by
  73. How Google’s Universal Analytics Help Segment Customers by Pierre DeBois
  74. Getting Started With Digital Marketing Analytics by Claire Broadley
  75. What to change in 2015 using Google Analytics Benchmarking by Christopher Penn
  76. Calculate the ROI of Landing Pages with Google Analytics by Business Directory
  77. Google Analytics and Social Media by
  78. What Does A Data Spike in Analytics Report Mean – 5 Suggestions by Pierre DeBois
  79. Why Google Analytics is a Gift to Any Web-Savvy Business by Exeter Express
  80. New Google Analytics Shopping Campaigns Report by Barry Schwartz
  81. Analytics Canvas now with direct integration with Tableau — Analytics Canvas by James Standen
  82. Ask Yourself This One Question to Create Better Google Analytics Graphs by Chris Tauber
  83. FAQ About Google Analytics Enhanced Ecommerce by Samantha Barnes
  84. Linking AdWords to Google Analytics & Webmaster Tools by Andrew Garberson
  85. Enterprises: Fix These 3 Analytics Challenges Now by Andrew Edwards
  86. How To Fix Common Google Analytics Notifications by Dan Wilkerson
  87. Got 3 Minutes? Get Your Google Analytics Data in an Interactive Dashboard by Mychelle Mollot
  88. Data Processing Options for Google Analytics and Big Query Export by Noah Haibach
  89. Measuring Intent With Google Analytics by Michael Wiegand
  90. 6 Steps to Drive Action from Google Analytics with Tableau by Joao Correia
  91. Attribution and Google Analytics by Jonathan Weber
  92. Will Your Google Analytics Dashboard Shock You? by Heidi Tolliver-Walker
  93. Using Google Analytics to Gauge Return on Investment by Ian Barker
  94. Top 5 Metrics You’re Measuring Incorrectly … or Not by Eric T. Peterson
  95. Google Analytics Embed API Highlights by Linda Lawton
  96. Easy Cohort Analysis in Google Analytics for Blogs/Articles by Jon Meck
  97. How to Approach a Redesign with Digital Analytics in Mind by Viget
  98. Analytics Insights To Inform Your Marketing by Adam Singer
  99. How to Use Cross Device Tracking in Google Analytics by Mark McLaren
  100. How to be a Conversion Tracking Wizard using Google Analytics by Taylor Nelson

In Conclusion

We hope you enjoy the Google Analytics resources we gathered together for you. If you have any favorite tools, integrations, and/or resources you’d like to share, please do so in the comments!

About the Author: Kristi Hines is a freelance writer, professional blogger, and ghostwriter. In addition to being a regular contributor to KISSmetrics, Social Media Examiner, and Search Engine Journal, she is a HubSpot Inbound Marketing Certified Professional, Copyblogger Certified Content Marketer, and Google Analytics Qualified Individual. Sign up for her newsletter to get her best business and marketing advice delivered to your inbox weekly!

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

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