Super Bowl XLIX: 50M Facebook Users Generate 265M Interactions


Facebook also introduced a new way to look at how its users were interacting during the game, identifying key moments by tracking PPM, or people per minute posting, commenting and liking.

An animated post from the social network is embedded below, and the map above sorts out Super Bowl interactions by county.

The top five social moments in Super Bowl XLIX, according to Facebook, were:

  • New England Patriots win Super Bowl XLIX (1.36 million PPM).
  • Katy Perry‘s “Firework” finale at halftime (1.02 million PPM).
  • Russell Wilson’s touchdown pass to Doug Baldwin, which gave the Seattle Seahawks a 24-14 lead in the third quarter (701,000 PPM).
  • Malcolm Butler‘s game-deciding interception on the goal line with less than 30 seconds remaining (676,000 PPM).
  • Jermaine Kearse‘s catch late in the fourth quarter to set up a dramatic finish (656,000 people-per-minute).
  • The five states generating the most Facebook conversation about the game were:

  • New Hampshire
  • Rhode Island
  • Maine
  • Massachusetts
  • Washington
  • And the top five countries were:

  • U.S.
  • Canada
  • Mexico
  • Australia
  • Ireland
  • The five most-mentioned players were:

  • Tom Brady
  • Marshawn Lynch
  • Russell Wilson
  • Rob Gronkowski
  • Malcolm Butler
  • And the top five demographic groups interacting on Facebook during the game were:

  • Women 25 through 34
  • Women 35 through 44
  • Women 18 through 24
  • Men 25 through 34
  • Men 18 through 24
  • Readers: Did you interact on Facebook during Super Bowl XLIX?

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