Press Release: Listrak Chief Privacy Officer James Koons Joins M³AAWG Board of Directors


Lititz, PA – February 26, 2015 – Listrak, a single, integrated predictive digital marketing platform providing email, personalization and retargeting specifically tailored for retailers, recently announced that Chief Privacy Officer James Koons has joined the Board of Directors of the Messaging, Malware and Mobile Anti-Abuse Working Group (M³AAWG) as the Full Member representative. On the Board, Koons joins the ranks of representatives from companies such as AT&T, Comcast, Facebook, Google, LinkedIn, PayPal and Yahoo!.

The purpose of M³AAWG is to bring the online industry together to work collaboratively and to successfully address the various forms of messaging abuse, such as malware, spam, viruses, denial-of-service attacks and other messaging exploitations. To accomplish this, M³AAWG develops initiatives in the three areas necessary to resolve the messaging abuse problem:  industry collaboration, technology, and public policy.

“It is a tremendous honor to serve as a member of the Board of Directors for M3AAWG.  Continuing my commitment to anti-abuse, data stewardship and best practices in the messaging space, I look forward to working more closely with an organization I¹ve always held in high regard.  I am proud to stand among the members of M3AAWG and be in a position to work with them to bring the messaging industry together to fight abuse.  It is truly overwhelming to see the support and trust of my colleagues and I look forward to making a positive representation.”

The M³AAWG Board works not only with constituent members, but also seeks to establish dialogue with outside groups who have similar missions. M³AAWG works cooperatively with enforcement agencies such as the FTC and FBI, industry trade groups and policy organizations by providing technical expertise on operational and security issues that affect the industry’s ability to protect end-users.

“M3AAWG brings together expertise from the broad online ecosystem and we welcome Listrak’s participation on the Board.  We’re looking forward to James’ involvement as we address the rapidly evolving issues in protecting end-users of email and other messaging types such as mobile and SMS,” said Jerry Upton, M3AAWG Executive Director.

In addition to his new appointment to the M³AAAWG Board of Directors, Koons represents Listrak on the Board of Directors of the Email Sender & Provider Coalition (ESPC), serves on the board of the Online Trust Alliance and is an active member of the International Association of Privacy Professionals (IAPP).  He is also a member of the National Retail Federation’s Advisory Group, Patent Troll Working Group and Privacy Working Group.

About Listrak

Listrak is a predictive retail marketing automation solutions provider that works with retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart and browse abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, social and more. Listrak has more than a decade of digital marketing experience and works with leading US retailers, including Robert Graham, giggle and The Grommet. For more information, visit

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