Azita Ardakani, founder and CEO of agency Lovesocial, shared his five social marketing predictions for 2015.
Lovesocial counts NPR, Converse, Nike and TED among its clients.
Ardakani’s five predictions for social marketing trends in 2015 are:
Move from organic to owned.
Layer your value with corporate social responsibility programs.
Community before commerce.
Let offline actions drive online conversations.
Authenticity with credibility.
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