Get in front of people: Think of the digital world as the gateway drug to then getting in front of your fan base at like-minded events and conventions. Press the flesh, meet your fan base, then kick back out digitally and this is how you reach amplification.
Test, test, test: The best way to find out what works is to test your market with multiple messaging and find out. For example, learn the art of the “dark post” on Facebook, which allows you to publish ads that don’t appear in your Timeline. You can test multiple different ads without wearing out your fan base on irrelevant content. You can also create lookalike audiences to test your ads against.
Create content: Whatever your business, you need to be the content player on the subject, so blog and post articles as often as you can, and become a source for readers in your area of expertise. You can always create your own blog, or contribute to great content sites like Medium, where you can create a custom portfolio of your content and build a fan base interested in what you have to say.
Give thanks: Thank your customer base regularly. Find out what your fans care about by following their Twitter pages or content to discover what inspires them and reach out to them directly about their passions. For example, if one of your followers is a Beatles fan, send a direct message about a new Beatles book. By being consistent with giving thanks, you will organically grow your fan base.
Be human on Twitter: Post relevant content on Twitter and do it consistently. And it should come from you, not a pre-scheduled post. People do know the difference, and nothing can replace the human interaction.
Jenny Q. Ta is the founder and CEO of new “social networthing” site Sqeeqee. She escaped Vietnam during the war as a child, was raised on welfare and became a self-made millionaire by the age of 27.
Image courtesy of Shutterstock.
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