With Google Analytics Premium and DoubleClick: Matalan increases conversion rate 28%

Source http://feedproxy.google.com/~r/blogspot/tRaA/~3/1na3HbpLgs0/with-google-analytics-premium-and.html

This post originally appeared on the DoubleClick Advertiser blog as part of the with DoubleClick series, highlighting stories and perspectives from industry leaders about how they are succeeding with an integrated digital marketing platform.

As one of the UK’s leading family clothing retailers, Matalan must be nimble — faster decisions mean better customer engagement and more sales. So they worked with Morpheus Media to implement Google Analytics Premium with DoubleClick Campaign Manager. Google Analytics’ powerful insights helped Matalan make better business decisions, faster.

Matalan was already using DoubleClick Campaign Manager to centralize their digital marketing and reports. Adding Google Analytics Premium side-by-side showed them campaign effectiveness even more clearly, allowing them to uncover the hidden value of their digital marketing efforts, like transactions where digital advertising had assisted a conversion on another channel.


“It’s really helpful to be able to see one channel that might not be a heavy hitter in terms of revenue or traffic has an impact in creating a conversion on another channel,” says Lee Pinnington, Matalan’s Multi-Channel Marketing Director.


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