This week we officially launched a new website called HowToConvinceYourBoss.com (CYB). Before you head over there to check out all the amazing content and useful information, I thought I would give a quick explanation on how this all came about.
I teach a lot of content marketing workshops. In fact, I am willing to bet that by the end of 2014, Vertical Measures will have trained more people in hands-on content marketing workshops than anyone else in the world. I will have personally trained more than 1,000 students in a face-to-face, instructor led environment this year. The attendees range from seasoned marketing people to SEOs retooling themselves, from the solo entrepreneur to Fortune 100 companies, including people from all over the world. In fact, as you are reading this I am preparing to leave for Kuala Lumpur, Malaysia to teach a 2-day version of our workshop. We have already booked our workshops well into 2015, not only in the U.S., but in Europe as well.
Which leads me to this: the most common thing I hear weeks after the conclusion of the workshop is that the attendees are struggling to convince their boss to invest in content marketing. It didn’t really matter what size the company was, what industry they were in, or where they were located. They were just not able to get the commitment from management. Some would call me, some would email me, but the bottom line was the same – they were frustrated and needed help.