Vine Celebrates Second Year, 1.5 Billion Daily Loops

Source http://feedproxy.google.com/~r/allfacebook/~3/AGXrdZRMJew/613547

Having just celebrated our 2nd birthday, I’m thrilled to share that we’re now seeing more than 1.5 billion loops per day on @Vine.

— Jason Toff (@jasontoff) January 26, 2015

That’s a lot of loops. Vines are set to autoplay, though, so that 1.5 billion number may be a little off. What we do know about the platform, for sure, is that there are over 400 million active daily users, as per metrics released in 2013. But as Gigaom’s Carmel DeAmicis notes today:

The company notably left out monthly active users and as far as I can tell it hasn’t released new user metrics since. I’ve reached out to the company to confirm and will update if I hear back. It’s possible that user growth itself has stagnated on the application even as its video plays have grown. Lots of people consume Vines other places than the app, watching them on Facebook, Twitter, or even YouTube.

If you’re watching Vines on YouTube, we have a big problem. But the fact remains that it’s hard to calculate whats going on over at Vine, besides the fact that the looping videos seem to be all over the web and are increasing in popularity. One signifier is that, as DeAmicis notes, brands have been organically tapping popular Vine stars, but the application itself has yet to tap stars in the way  YouTube and, announced recently, Tumblr, does.

You can check out Vine’s own look-back playlist at their second year here. Just don’t leave the tab open afterwards and stuff that “daily loop” ballot box for them.

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge