Use “out of stock” inventory to your advantage this holiday season

Source http://feedproxy.google.com/~r/listrak/EmailMarketing/~3/NuuXl_eexaU/91361167245

Megan Ouellet

Retailers, the holidays are upon us. Soon your stores and warehouses will be well stocked with the hotttest holiday gifts. And while your goal is to sell off as much of the inventory as possible before having to discount the items in January, you also don’t want to run out of your most popular items too soon, forcing your customers to shop elsewhere.

Marketers face a real dilemma regarding out of stock items. Should you keep them on your site and continue to promote them even though they are unavailable to ship, or do you remove them altogether? Either way, you lose the sale.

Listrak’s newest solution solves this problem. The automated Back in Stock Alerts solution lets your customers sign up for notifications when items are restocked, boosting your email acquisition and giving you the opportunity to reach out to them with additional offers and eliminating the need for them to purchase the item elsewhere. Then, when the item is available, customers receive an automated message directing them to complete the purchase.

There is even a useful dashboard that helps inform demand planning with reports that help to identify the products your customers currently want.

  • Most wanted categories
  • Most wanted brands
  • Most requested products
  • Top sellers out of stock

There’s still plenty of time to implement this solution in time for the holiday rush. Want to see how it works? Visit www.listrak.com/savethesale or contact us today.

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