For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers.
Many of these companies that are successful with pay per click campaigns, particularly AdWords, typically have AdWords experts working for them. If beginners are tasked with running AdWords campaigns, it’s almost certain that the company will achieve subpar results and not get a positive ROI. AdWords is a skill that requires constant learning and refining. It is not a “set it and forget it” type of program. Performance needs to measured and the ads need to be intelligently refined.
If you’ve read through dozens of support docs just trying to understand where to begin with Google AdWords, look no further. Today’s infographic provides a step-by-step guide for getting started with AdWords as well as some optimization tips. Thanks to iSpionage for providing us with the infographic and Adam Kreitman for providing the knowledge.
If you’re looking to further expand your AdWords knowledge, check out some of these resources:
AdWords Tips (WordStream) — The WordStream blog is almost entirely focused on PPC. It’s routinely updated with tips from the experts on how to improve your AdWords performance.
Webinar: Top 10 PPC Advertising Hacks of All Time — Larry Kim, Founder and CTO of WordStream, did a webinar with KISSmetrics where he dropped knowledge on AdWords.
Advertising Posts on the KISSmetrics blog — This blog has had hundreds of posts relating to advertising. See them all in this category.
PPC Tips on the Moz Blog — The Moz blog has a good mix of all internet advertising channels. Check out their posts in this section.
KISSmetrics’ Search Engine Marketing Guide — The KISSmetrics Search Engine Marketing guide is written by Jacob Shin, who has led growth and customer acquisition at companies like Media Temple, Newegg, Savings.com, and many more. He has years of experience and drops tons of knowledge in this well-written PDF.