Understand the full value of TrueView ads with the new Video Campaigns report

Source http://feedproxy.google.com/~r/blogspot/tRaA/~3/y5h9WS4Vsp0/understand-full-value-of-trueview-ads.html

Advertisers know that video ads have the ability to reach and convince customers in ways that other formats can’t, but traditional TV ads are often prohibitively expensive, difficult to target, and hard to measure. That’s why so many advertisers have looked to YouTube TrueView ads for their video needs.  With more than 1 billion unique users each month from across the world and with 40% of that traffic on mobile, YouTube is one of the best places to reach your target audience with high-quality, compelling video.
We’ve heard lots of feedback from loyal Google Analytics users asking for better TrueView reporting, which is why we’re so excited to announce a new Google Analytics Video Campaigns report that focuses on your TrueView ads. With this new report rolling out over the next few days, users can now see the detailed effects of their TrueView campaigns on their website traffic and revenue. You can access the new report under Acquisition > AdWords > Video Campaigns.


Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge