Stoney deGeyter has been a friend of mine for years, and he recently came out with a book called The Best Damn Web Marketing Checklist, Period! I must say, I’m always out at workshops teaching that content marketing is about creating useful content for your audience, and this is the most useful things that’s come across my desk in awhile. So I sat down to ask Stoney a few questions about the checklists he’s created and how you or anyone else can use his book as a tangible, action-based tool for your marketing plan.
I’m a big fan of checklists. I use them nearly every day, and have encouraged our staff here at Vertical Measures to use them to help them streamline their days. What is it about this format that made you choose to write and name the book after it, and how it will help your readers?