Twitter is planning to open a research and design center in Bangalore, the technology hub of India, as the company continues to pursue growth in emerging markets.
The popularity of Twitter is accelerating fast in India — 22.2 million people are expected to use the platform in 2015, up 30.4 percent on last year, rising to almost forty million by 2018.
If it meets that target, India would become Twitter’s most significant market after the U.S.
This isn’t an accidental trend — Twitter is going after India in a big way.
“India is a big market for us,” said Katie Stanton, Twitter’s vice president of global media, about the company’s interest in India back in November. “It is one of our fastest growing markets and we will be investing more here.”
Last month Twitter acquired ZipDial, the India-based startup that converted the cultural “missed call” phenomenon into a lucrative business.
Now, Twitter will open its first R&D office outside of the U.S. in India, which should help the company further accelerate growth in the region over the coming years.
“It does constitute a big vote of confidence from Twitter at the global level in India,” said Rishi Jaitly, Twitter’s head of India. “It is a big investment in India and emerging markets, and an engineering centre is a big outcome.”
(Source: Financial Times.)