Trending now: Mystery messages

Source http://feedproxy.google.com/~r/listrak/EmailMarketing/~3/IS3qQZ4tZi8/102610123020

Megan Ouellet

Everyone loves a good mystery, and retailers are using mystery deals in emails to encourage people to click through. Here are just a few of the many mystery messages I received in the past few days:

I think it’s a great tactic. It gets shoppers from the inbox to the website. Have you tried it yet? Let me know!

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