It’s the Wild West out there for content marketers. As we inch ever so close to 2015, it’s becoming more and more apparent that new pioneers will be moving into the Content Territory. We’re already seeing it…companies are producing content left and right, with a gold-rush enthusiasm for what may lie ahead: more traffic, more leads, and more business. Plus the hopes of getting all that while lowering their marketing costs and boosting profitability.
It’s not an unheard of landscape — early adopters have proven again and again that content marketing is a viable strategy. More people hear about content marketing every day and more marketers adopt its strategies within their organizations. But, if content marketing is now a well-recognized buzzword and we’re only 3 years into 20 year wider adoption of it as a marketing principle, we have to stop and ask ourselves: Are we doing content marketing well or even right?