The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Andrei Petrik from Search Engine People tells marketers how to stand out from the crowd with a different type of content. He also includes examples you can run with.
Arnie Kuenn of Vertical Measures gathered together six industry experts to share their thoughts on the future of the infographic. The verdict? They are here to stay, need to be data driven and quality always counts.
Natalie Burg of Contently breaks down a survey by Kentico Software and warns content strategists of the danger of being self-promotional.
Kelsey Libert from HubSpot gives marketers a quick primer on the methods of two websites dominating the internet right now.
“BuzzFeed has tripled its monthly unique visitor counts over the last 24 months, from 4.3 million to 19.3 million. At its current projected trajectory, it’s set to eclipse sites like The New York Times, Huffington Post (also started by a BuzzFeed founder), and CNN over the next few years.” – Kelsey Libert, HubSpot.com
Another article from Vertical Measure’s Arnie Kuenn. This time he shares with Marketing Land how long content should be across different mediums. It’s a highly debated topic but he brings in research from leading experts in the field to back up his guidelines.
Search Engine Land’s Susan Waldes recently figured out the answer to a common Enhanced Campaigns question. Read on to see how she figured it out and why you may want to do it too.
Ian Sefferman of Marketing Land explains the basics as well as the repercussions of the impending merge of mobile aps and search.
“Marketers, developers, and publishers win because ultimately this is a better search experience, and better search experiences result in higher engagement and conversions.” – Ian Sefferman, Marketingland.com
On Kiss Metrics Gary Victory shares nine Pay-Per-Click tools to get you moving in the right direction when starting a campaign.