The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
On Cuberis, Shanna Kane wrote about content marketing, utilizing information that she took away from Vertical Measures CEO Arnie Kuenn’s workshop at the Internet Summit conference in Raleigh, North Carolina. Kane first defines content marketing and then discusses what a successful campaign looks like. She then provides some additional content marketing tips.