The Weekly Measure: Content Optimization, “Improved” Facebook Ads & Best Practices for E-mail Outreach


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Want more business? Stop selling and start helping

Chris Bird, President of Vertical Measures, lets business owners know how content marketing can help drive sales.

Optimize Your Content for Inbound Marketing: Part 2

Monique Torres of Act On shares insights from Arnie Kuenn, CEO of Vertical Measures, about content optimization as well as tidbits from Part 1 in her series.

“The best place to hide a dead body is Page 2 of Google’s search results.” – Arnie Kuenn,

Content marketing, social media & more at the DSD14

Lynette Gil of Life Health Pro breaks down the goings on of the 2014 Digital Summit Denver complete with bullet points on best practices of content marketing.

4 Ways to Get Content from Your Followers

Arnie Kuenn of Vertical Measures shares a few great ideas on LinkedIn that will help you keep up with the demands of content creation.

Improved Facebook Right Hand Ads Will Roll Out Next Week, Limited Availability Will Raise CPCs

Greg Finn of Marketing Land explains what next week’s Facebook ad updates will mean for advertisers.

Four AdWords Mistakes That Drag Your CTR Down

Larry Kim of Marketing Profs helps PPCers overcome a few common mistakes that can tank CTRs.

How to Use Facebook Audience Insights: What Marketers Need to Know

Francisco Rosales of Social Media Examiner gives marketers an in-depth look at Facebook’s Audience Insights and how they can make sure your ads reach the right audience.

Facebook changes News Feed algorithm to reflect video usage

Justin Lafferty of Inside Facebook tells us about an update to Facebook that will deliver users the most relevant videos for them.

GIF It To Me Baby: 8 Marketing Uses For GIFs on Twitter

Andy Vale of SocialBro explains how GIFs are now a thing on Twitter and how marketers can take proper advantage of them.

Optimize Your SERP Snippet Click-Through Rate

Kristina Kledzik of distilled tells SEOs why they should look into a basic principle of PPC.

Google’s secretive updates leave small sites scrambling

Internet Marketing hit the main stream when CNBC decided publish a post about our industry and Google’s updates. Ari Levy does a great job vilifying Google humanizing what SEOs deal with everyday.

Negative SEO – The 800 Pound Gorilla

Craig Addyman of David Naylor explains what negative SEO is, how it might be executed and why it’s a waste of time.

How to Keep Up with the SEO Industry

Brynna Baldauf of Vertical Measures gives SEOs and marketers a multitude of easy options to stay up to date with industry news.

The Pen is Mightier than the Fork: Why Guest Blogging isn’t Done

Beth Clymer of SEM Rush tells us how we can still guest blog in a post Cutts “Stick a fork in it” age.

Link Earning: 10 Best Practices For E-mail Outreach [INFOGRAPHIC]

Denielle Kelley of Vertical Measures shares an infographic outlining best practices for link earning outreach.

July 14-16, 2014: MozCon Seattle, WA

July 16-18, 2014: Searchmetrics Visibility_14 Chicago, IL

July 21-31, 2014: DMAI Annual Convention Las Vegas, NV

July 28-30, 2014: Search Exchange Charlotte, NC

August 11-14, 2014: ClickZ Live San Francisco, CA

August 14-15, 2014: LeadsCon New York, NY

August 18-19, 2014: Frontier International Kuala Lumpur

August 24-27, 2014: Dialogue Conference Sweden

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