The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Over at Content Marketing Institute, Ted Karczewski gives marketers a nudge towards using big data to help create their content marketing strategy. He was even nice enough to provide us with examples of this strategy in motion via a few of our favorite big brands like Kohl’s, Arby’s, and more.
Want to know how to use all of your company’s internal knowledge and turn it into content? Get “fracking!” John Bottom explains the process and gives us a handy infographic about his concept over on Content Marketing Institute.
The “Godfather of Content Marketing,” Joe Pulizzi, sits down with our very own Arnie Kuenn for an interview on content marketing. If you have one minute for quick content marketing advice (including the future of content marketing and challenges marketers face), make it this interview with the founder of Content Marketing Institute.
Arnie Kuenn of Vertical Measures writes on LinkedIn to tell marketers what exactly content marketing IS. To give us even more insight, he asked 23 industry experts their opinion and links to the results in the form of a free downloadable guide.
Andy Crestodina asked 1,000 bloggers 11 questions and published his findings for Orbit Media Studios. The post is lengthy but gives great insight into the profession, lots of data and great tips from experts throughout like Barry Feldman, Heidi Cohen, and more.
Zach Etten of Vertical Measures breaks down the most common questions asked about PPC and gives answers beyond the typical “it depends.” This is a great resource for both PPC managers and business owners who need a little more understanding of their Adwords or Bing Ads accounts.
Caitlin Halpert of 3qdigital shares four common mistakes that can be made when relying on manual bidding and how you can fix them. She also includes a few quick bonus tips for those PPC’ers looking to earn extra credit.