For many, Facebook remains a bit of an unknown. While SEO, paid search, and display are well ingrained in most digital marketer’s brains, Facebook has remained elusive to many due in large part to the ever-changing platform.
While it would be great if you could go back to reaching your Facebook followers for free, like the good ol’ days, the reality is that the organic reach of branded Facebook pages has declined to just 6% and is expected to continue to drop (it’s funny what happens when investors start driving the boat instead of users).
This means that for every 1,000 Facebook followers your business has, you can expect an organic Facebook post to reach just 60 of them. Not exactly “run-and-tell-your-boss” type of results.