Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their budgets to increase accordingly, reveals a new study.
Smart Insights polled more than 600 readers about their marketing activity for 2015, and found that 29.6 percent of respondents cited content marketing as their top digital tool for the year, ahead of big data (14.6 percent) and marketing automation (12.8 percent).
Social media marketing (8.9 percent) finished fifth.
Marketers stated that improving customer relationship/loyalty, boosting engagement and raising brand awareness were their top content marketing goals for the year, and about one third (32.3 percent) have a content marketing strategy in place.
Check the visual below for more statists, facts, figures and tips from the survey.