The Rush to Cyber Monday


Donna Fulmer

Last week, Listrak’s Ross Kramer shared with Internet Retailer that many top retailers were ignoring Thanksgiving and jumping right into holiday promotions. Likewise, today, on one of the top three shopping days of the year, Listrak’sMegan Ouellet and I are seeing top retailers skipping right over Black Friday to begin promoting Cyber Monday.

Here are a few examples:

Are you seeing the same? Do you think this is a smart move or a missed opportunity?

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