Did you know that more than nine in ten business to business (B2B) marketers say that increased exposure is the number one benefit of social media?
Increased traffic (80 perfect), the development of loyal fans (72 percent) and marketplace insights (71 perfect) were also cited as major perks.
Facebook, Twitter and LinkedIn remain the social networking sites of choice for B2B brands, and B2B marketers place a greater importance on original written content over curating the content of others.
Difficulty proving ROI, lack of time and no strategic planning are the key challenges facing companies in this space.
Check the visual below for more insights, which comes courtesy of Real Business Rescue.
(Source: Real Business Rescue.)