The holiday season is off to a great start


Megan Ouellet

Some early stats:

  • Studies from Adobe, ChannelAdvisor and Custora indicate that Black Friday sales this year increased somewhere between 20.6 percent and 24% over 2013. Sales completed on tablets and mobile phones accounted for between 27% and 30% of all sales, according to these studies. However, IBM says that Black Friday sales among its customers only rose 9.5% on Black Friday.
  • Black Friday shopping at brick-and-mortar stores in the US was down about 7% from 2013, according to ShopperTrak, but a 24% increase in sales on Thanksgiving Day ($3.2 billion) nearly made up the difference. Overall, it represented a 0.5% drop from last year. ShopperTrak also reported Friday store sales hit $9.1 billion
  • IBM reported that mobile sales on Black Friday accounted for 26.1% of all online sales, an increase of 24.7% year-over-year.
  • Not all mobile visitors are the same when it comes to conversions. Consumers visiting from smartphones tend to browse, while tablet shoppers actually buy. On Black Friday, smartphones drove 33.6% of total online traffic, or more than double that of tablets (12.8%). But tablets accounted for 14.3% of online sales, versus smartphones’ 11.7%.
  • iOS shoppers remained more valuable to retailers with an average order size of $127.34 – higher than Android, at $101.82. iOS also sent more traffic than Android with 31.8% of all online traffic versus 14.5% on Android.

  • Apple iOS sales accounted for 20.2% of total online sales, nearly four times that of Android, which drove only 5.6% of all online sales.

It’s still early to tally the final results, but I’ll keep you updated throughout the holiday season!


Black Friday Online Sales Jump 22% as Jobs Spur Shopping

Black Friday Sales Down At Stores, Surge Online 

Strong Black Friday Online Sales Give Hope for Big Holiday Numbers

IBM: Black Friday Sales

    Internet Marketing Products

  • Affiliate Tools HQ Membership Site A Membership Site For Online Marketers Who Are Serious About Making Money Online. Developed By Respected Online Marketers, Paula And Wanda, From Affiliate Blog Online.
  • CPA Method Core SPECIAL 14 Year Old kid cracks into a new internet marketing goldmine and banks daily from the travel industry. Find out how...
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge