Here’s the thing about the future: it’s a lot closer than you think.
This statement rings even truer at the end of every year when we hear colleagues say “where did this month go?” or “it’s already December?” The answer is always, “I just can’t believe how time flies.” The future comes up so fast, becoming our present for a bat of an eye, and then fading quickly into our past.
For marketers, we’re always looking ahead. Planning, strategizing, thinking about what is coming around the next corner. And right we should — we need to stay ahead of our customer’s expectations and know at this moment where we need to meet them 3 months from now. This dynamic couldn’t be truer than in content marketing — an industry that is ever-evolving at a blindingly fast pace.
A year ago, we were talking Author Rank. Today, it doesn’t exist. 1500 word blog posts used to be all the rage. Today, short, digestible quips live to see another day. Less and less people at our cocktail parties have a completely blank face when we tell them we’re a “content marketer”…but we still have a long way to go.