The award goes to…


Travis Buck

This email from Kate Spade wins the most creative email in my inbox today award. The creative is reminiscent of mad libs in a way. But instead of words, images are used to fill in the blanks. The message itself is also clever given many of us are stuck in the middle of a very cold winter. In any case this email accomplished its mission because it grabbed my attention and compelled me to read it. Well done.

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