STUDY: Facebook Ad Campaigns Should Tell Stories

Source http://feedproxy.google.com/~r/allfacebook/~3/z5Ug-WpW5Bc/study-adaptly-refinery29_b133240

Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed in a post on the Facebook for Business page.

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