STUDY: Adding Facebook Ads To Paid Search Campaigns Leads To More, Cheaper Conversions

Source http://feedproxy.google.com/~r/allfacebook/~3/sREtrzfjqxg/study-paid-search-kenshoo-experian_b132565

Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.

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