The democratization of data within organizations over the last few years has put data even more under the purview of marketers. This shift has created a necessary discipline in digital intelligence: data storytelling. Data storytelling strives to create a clear, more meaningful picture of complex metrics through effective storytelling techniques.
Combining Measurable and Google Analytics combination brings together a powerful measurement and presentation tool to help quantify efforts and present a compelling case. Google Analytics is the vehicle for discovering stories, while Measureful brings these stories to life.
A Beginning, Middle and End
A top down, linear approach following these 3 steps helps keep your marketing reports focused and your audience tuned in.
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