Storytelling with data using Measureful and Google Analytics


The following is a guest post from John Koenig, CEO at Measureful.
The democratization of data within organizations over the last few years has put data even more under the purview of marketers. This shift has created a necessary discipline in digital intelligence: data storytelling. Data storytelling strives to create a clear, more meaningful picture of complex metrics through effective storytelling techniques. 
Combining Measurable and Google Analytics combination brings together a powerful measurement and presentation tool to help quantify efforts and present a compelling case. Google Analytics is the vehicle for discovering stories, while Measureful brings these stories to life.
A Beginning, Middle and End
A top down, linear approach following these 3 steps helps keep your marketing reports focused and your audience tuned in.

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