Perhaps my head was too full of visions of sugar-plums to notice, but it seems that while I was still dreaming of a white Christmas and wrapping up my gift shopping, a number of fashion retailers had already sprung Spring on me in my inbox.
I took a look back today at just how early it all began.
On December 22, I received an email from YOOX with the subject line, “Think ahead: an EXTRA 30% off a Spring selection”. Spring fashion had just arrived and already was on sale!:
The next day, H&M followed suit with this email, bearing the subject line, “Finally! Spring fashion has arrived + UP to 60% off SALE”. I wonder if anyone was thinking, “Well, it’s about time, H&M!”:
A few days later, on December 27, American Eagle sent this email with the subject line, “All AEO Jeans Under $30 + Over 500 New Spring Arrivals.” Had I taken a break from sweeping up dry pine needles and trying to figure out a New Year’s Eve outfit to wear when it arrived, I would have agreed with the sentiment about new beginnings:
And on January 3, Victoria’s Secret asked “So over winter?” with this email. With ice on the ground and many more days of chilly temperatures to come, I personally am not thinking of Spring clothing yet, but I am definitely more open to the idea of it than I was just a week or so ago.
Has Spring sprung in your inbox?