SPMD SocialCode: Consider the Lifetime Value of Facebook Likes

Source http://feedproxy.google.com/~r/allfacebook/~3/9HVV0E2zHW4/does-it-pay-to-buy-likes_b134051

The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have “lifetime value” before taking the steps to acquire them.

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