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Twitter Partners with Flipboard and Yahoo Japan to Sell Ads Away from Twitter (SocialTimes)
Tuesday, Twitter announced a partnership with Flipboard and Yahoo Japan that will syndicate promoted tweets outside of Twitter for the first time. It’s early days but, if successful, Twitter ads away from Twitter could be hugely lucrative for the company and massively expand reach for advertisers. The Next Web In a post on its Advertising Blog, the company points out that tweets already “flow from Twitter to other mediums seamlessly.” It uses the example of Nissan running a Promoted Tweet campaign on Twitter, then reusing the same creative on Flipboard. Mashable Investors have taken issue with Twitter’s relatively low growth rates, charging that the network — with 284 million monthly active users in its most recent quarter — will be a relative niche compared to Facebook and its 1.3 billion monthly active users. One way Twitter can fight above its weight class is with a syndicated ad network. Adweek “What makes Twitter unique is that tweets can flow from Twitter to other mediums seamlessly, like TV, websites, and mobile applications,” the company said in its blog post. Besides expanding the reach of its ads to all those areas, the social messaging service has been making changes to increase its appeal and lure more visitors. The Wall Street Journal/Digits For some media partners like Flipboard, it’s another way to earn ad dollars. Flipboard, which already sells its own full-screen ads in other parts of its app, said the promoted tweets will appear in a designated section where a user’s Twitter content is shown.
Pope Francis is Holding a Google Hangout This Week (The Verge)
For a few years now, Google has been using Hangouts to connect the public with celebrities and world leaders, from David Beckham to President Obama. This week, Google has grabbed another huge figure: Pope Francis.
The Less Talked-About Win for NBC on Super Bowl Night: Record-Breaking Streaming Numbers (LostRemote)
While sporting events and award shows are continuing to see year-over-year increases and all-time highs, this year’s Super Bowl may have been the peak. This is not because there won’t be growing interests in games, but rather there are more ways in which to watch.
Pilot’s Selfies ‘Likely’ Caused Fatal Crash, Flight Investigators Say (ars technica)
A pilot’s selfies “likely” caused a single-engine plane crash outside Denver that killed the pilot and sole passenger last year, the National Transportation Safety Board has concluded. The NTSB probe said investigators discovered a GoPro camera near the wreckage that captured footage aboard the two-seater Cessna 150 taken on May 30 and on the day of the May 31 crash.
INFOGRAPHIC: Happy Valentine’s Day from Facebook IQ (SocialTimes)
With Super Bowl XLIX in the books, Valentine’s Day is the next big social event on tap, and Facebook IQ shared an infographic containing some statistics about the holiday, as well as tips on how marketers on the social network can capitalize. One of the Facebook Valentine’s Day stats included in the infographic is: More than 1 million U.S. users changed their relationship statuses within four days of last year’s Valentine’s Day — 146,000 to engaged, 339,000 from in a relationship to single and 335,000 vice versa.
Social Media Becomes Lifeline for Civilians Under Fire in Ukraine (The Wall Street Journal)
As a resurgence in fighting swept eastern Ukraine, 18-year-old Tanya Sukharevskaya signed on to Vkontakte, the Russian variant of Facebook. It had been six days since she heard from her mother, who had moved 60 miles away from their hometown to the city of Debaltseve for work three months ago.
Review Coworkers On Quiply (and Read Your Reviews Too) (SocialTimes)
A new service gives an anonymous voice to those who want to announce their admiration for fellow employees and industry leaders on a public stage, while masking their own true identities. It’s like Glassdoor for regular folk.
Y Combinator-Backed eBrandValue Wants to Show Social Media’s Impact on Your Sales — in Real Time (VentureBeat)
Monitoring brand mentions and even sentiment on social media is all well and good, but what about seeing how social media translates into a brand’s financial value in real time? That’s exactly what eBrandValue, a company in Y Combinator’s current batch, helps brands do, and Tuesday it announced its launch.
Blur Enables Users to Obscure Their Google Search Data (SocialTimes)
A service from online privacy company Abine, called Blur, hopes to provide better consumer protection through anonymous web searching and other protections. According to Abine, Google commands more than 75 percent of search engine traffic in the U.S., which gives them access to a huge trove of data.