Snickers is double-dog-daring people to tweet about and share its Super Bowl ad teaser.
Post with #EatASNICKERS & we just may release the whole #SNICKERS#SuperBowl commercial before game day. http://t.co/8TY72sDGsa#SB49
— SNICKERS® (@SNICKERS) January 21, 2015
Is it just me or are things getting super-hyped super early this year? There’s various Super Bowl “Ad Zones” on Hulu and iSpotTV. There’s the first ads for Buzzfeed and The Verge.
And now, instead of waiting until the game to get fans tweeting about your brand, Snickers has pre-empted everyone, looking for engagement metrics way in advance of the big game. Mediapost report that:
The teaser, posted on the brand’s YouTube, Twitter and Facebook pages, has pulled nearly 250,000 views on YouTube since going live yesterday.
Snickers said that viewing, liking, commenting on, sharing or re-tweeting the teaser video, using #eatasnickers, will count toward the 2.5 million engagements goal set for releasing the full ad prior to the game.
Scratch that. As of this writing, there’s already 273,000 views on YouTube and 25 comments. The teaser features Danny Trejo in a “Brady Bunch” parody and to be honest, it’s a good installment to the “You’re Not Yourself When You’re Hungry” campaign.
Top image courtesy of Snickers’ Facebook page.
- CPA Method Core SPECIAL 14 Year Old kid cracks into a new internet marketing goldmine and banks daily from the travel industry. Find out how...
- Affiliate Tools HQ Membership Site A Membership Site For Online Marketers Who Are Serious About Making Money Online. Developed By Respected Online Marketers, Paula And Wanda, From Affiliate Blog Online.
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.
Share and Enjoy