Today, Multichannel Merchant published an article penned by Listrak CEO Ross Kramer that explores a few of the many uses for browse data.The opportunities he outlines include:
– Triggered remarketing campaigns
– Marketing emails
– Back in stock alerts
– List segmentation
You can read the article here and find out even more details in Listrak’s latest whitepaper, Bringing Browsers Back: How to use Browse Data to Create Personalized Recommendations.
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