Registration is open for this year’s IRCE, being held June 10-13 once again at McCormick Place West in Chicago.
On Wednesday, June 11, 11:45 a.m. to 12:30 p.m., Listrak CEO Ross Kramer and client Katherine Klinger of The Grommet will present an informative session, Minor adjustment, major impact: Refining your e-mail marketing program to optimize results. Join them to learn how to supercharge the results of your existing email marketing program with small refinements.
Then at 2:15-2:45, be sure to attend Fueling E-Mail Marketing Results with More Products, Not Discounts being presented by Listrak client Marvin Toller, business marketing analyst for Galls.com. Attend to to learn how displaying more products in emails can result in higher open rates and clicks than emails featuring discount offers.