REPORT: Facebook’s Focus On Direct-Response Advertising, And Its Impact On Revenue

Source http://feedproxy.google.com/~r/allfacebook/~3/fG9IzI5iLDw/emarketer-direct-response-revenue_b132602

How will Facebook’s announcement last Thursday that it will target ads to its users based on websites they visit and applications they use impact its ad revenues going forward? Favorably, according to market researcher eMarketer.

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