October, 2014 – It was recently announced that Listrak, an innovator of omnichannel digital marketing solutions for retailers, has joined the Board of Directors of the Email Sender & Provider Coalition (ESPC). James Koons, Listrak’s Chief Privacy Officer, will represent Listrak on the Board of the organization whose mission is to protect email as a viable and essential communications tool by educating members on best practices, law and industry developments to fight SPAM.
ESPC’s membership comprises many of the largest and most innovative technology providers in the email industry, including Email Service Providers (ESPs), Mail Transfer Agents, application and solution developers and deliverability solutions providers. Other companies currently represented on the ESPC Board of Directors include Act-On-Software, Acxiom|Digital Impact, Constant Contact, eBay Enterprises, Oracle and Return Path.
Koons Comments, “The mission of the ESPC is one which we stand behind fully. Since its inception in 2002, the ESPC has been the leading organization representing email providers, senders and digital marketers. It is an honor for us to join the leaderhip of the ESPC and stand alongside other industry leaders. We look forward to further participation in the coalition’s initiatives that foster innovation, industry growth and consumer trust.”
As Listrak Chief Privacy Officer, Koons is responsible for the oversight of privacy and compliance, deliverability and customer service for Listrak. He oversees a team of industry experts dedicated exclusively to getting Listrak customer emails into inboxes by maintaining working relationships with ISPs and mailbox providers, as well as working closely with partners and clients to implement industry best practices and effective sending strategies and developing remediation solutions to address deliverability issues. In addition to his ESPC Board membership, Koons is on the board of the Online Trust Alliance and an active member of the Messaging Anti-Abuse Working Group (M3AAWG) and the International Association of Privacy Professionals (IAPP) and has earned the CIPP/US (Certified Information Privacy Professional/United States) credential by IAPP.
Formed in 2002, the Email Sender and Provider Coalition is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability. Our membership provides volume mail delivery services to an estimated 250,000 clients – representing the full breadth of the U.S. marketplace.
The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards.
Listrak is an omnichannel digital marketing solutions provider that works with retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, social and more. Listrak has more than a decade of digital marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Swell, The Grommet and La-Z-boy. For more information, visit http://www.listrak.com.