In 2011, Joe Pulizzi launched a content marketing event that drew 600 people. Just three years later, Content Marketing World (CMW) attracted more than 2,500 attendees, including myself and two others from Vertical Measures last week. We took great pride in being a sponsor at a conference that is putting two of my very favorite things in the national spotlight: content marketing and Cleveland.
I grew up in Cleveland and am so excited to go back every year for this event. The city has a charming downtown that embraces CMW and entertains the thousands of attendees from around the globe. Not only did my two colleagues and I learn a great deal from content marketing gurus all week, but we also saw Kevin Spacey deliver an amazing keynote. Here are my 16 top moments from this excellent conference.