No gift? No problem! Retailers are helping with gift ideas right down to the wire.


Donna Fulmer
Retailers are scrambling right down to the wire to help last-minute shoppers complete their gifting. Here are just a few examples: 

This week Sur la table has been sending emails featuring last-minute gifts that can be purchased in-store – 

I especially liked the subject line for yesterday’s mid-morning email, “Bonjour, Procrastinators! We’ve Saved the Best Deals for You.”

And today – on Christmas Eve morning – the merchant threw this buoy to both in-store and online shoppers alike – 

Of course there’s always the trusty gift card, that saves wrapping time, too. I got this yesterday, December 23, from Pac Sun, whose site I shopped – abandoned a cart and then purchased from in-store – a week or so ago. The subject line was, “Forgot someone? E-gift them!” –  

Listrak client Bella Luna Toys employed the same tactic with this email yesterday featuring the subject line, “There’s Still Time to Send the Perfect Gift!” – 

And of course, the option to buy online and pick up in-store is the perfect solution for time-challenged gift buyers. Helzberg Diamonds sent this email this morning with the subject line, “Get it under the tree!” –

With just a few hours left, what are you doing or what emails have you received to help last-minute shoppers wrap it up and retailers ring-up last-minute sales?  

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