New Year's Resolution: Make it a Series


Megan Ouellet

Many retailers are sending out messages that include merchandise to help their customers keep their New Years Resolutions. But The Grommet is taking it further with its creative series. This message was received 12/31 with the subject line “Resolution #1: Make your next party cooler!”

The next day, 1/1, it sent this message with the subject line “Get healthy in MMXV (That’s Roman for 2015)”

And, two days later on 1/3, it sent this message with the subject line “Marathon training or just a bit of stretching? We can help.”

I love how it kept the theme going instead of just sending a single message. I also love how it worked the New Year’s Resolution theme into its regular messages – on Jan. 2 and 4 it sent emails offering new products.

As you plan your 2015 campaigns, it’s time to think about daily deployments. Last year saw a big increase in the number of retailers that email daily. In fact, 12% of the Internet Retailer Top 500 send daily, with another 12% sending between 20 and 29 emails per month. Those retailers are seizing the opportunity to engage customers daily. Are you?

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