Today we’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps.
To put it simply: link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a new set of detailed reports on things like day parts, destination URLs and keyword positions. These automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving towards to Google Play.
Any user of both AdWords and Google Analytics can have this set of reports by just enabling auto-tagging. We handle the rest, so you can focus on optimizing rather than manually tagging AdWords campaigns.
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