Measure What Matters Most: A Marketer’s Guide

Source http://feedproxy.google.com/~r/blogspot/tRaA/~3/cGyA7DcrzEo/measure-what-matters-most-marketers.html

It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale. But how do you know the right message to deliver at each point in that journey? How do you ensure that your investments are working, and that you’re not wasting money and resources, or worse, alienating your customers?

Better measurement is the answer. It’s the key to understanding and making the most of these interconnected touchpoints, but it’s not always top of mind when building marketing campaigns.

Today, we’re releasing Measure What Matters Most: A Marketer’s Guide to help marketers make sense of today’s complex customer journey by laying a solid measurement foundation.

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