The Ultimate Sales Letter Can Make You Rich!

I’ve learned that the hardest deal to make is the one you desperately need to make. Some how the other person always senses that. On the other hand, the easiest deals to close occurs when you feel that you don’t need them and really couldn’t care much less.

Write Your First Draft

Start writing to day, and don’t think to hard, don’t edit as you go. Don’t  worry about length, grammar, or anything else – just write. You’ve written your first draft; it’s probably too long or too short and loads of grammar errors, but thats ok. As you edit your work you will find that you learn more and more every time you write.

Don’t write to fit a predetermined format or word count, just write. Write to tell you story. Be clear and concise, because if no one understands what you are saying, no one will buy what your selling. Therefore avoid big words that the everyday newspaper reader will never use. Avoid business or corporate language, opt for clear, uncomplicate language.

Your Product or Service

All things being equal, people will do business with, and refer business to, those people they know, like, and trust.  Quote:  Bob Burg

Know your audience, learn their language. Where do they hang out? Once you know this you can determine a correct objective. Most gurus do it the other way around – they determin there objective first, and then  they can’t make a sale and they wonder why. The more you know about your target audience, the easier it will be to give them what they want. Now that you know your customer to whom your comunicating, it’s imperative you know the product or service inside out.

Permission Based Marketing

Don’t send any marketing message to any one without their permission. I’ll subscribe to a news letter or download an eBook and then at some time I’ll unsubcribe. Now I should not be recieving any more offers or emails, but yet I find even the most well know gurus online are practicing bad tactics. As its obvious they have saved your details from the list you unsubcribed from and saved you onto another account that does not require double opt in or its their own email client.

Give your customers what they want, and then you’ll have what you want. Give first. Once you know your customer and what they want, you’ll find it much easier to write good copy.