Home-improvement retailer Lowe’s turned to Hyperlapse, the time-lapse video application from Instagram, to create two Instagram video ads for Super Bowl XLIX Sunday.
SocialTimes parent Adweek reported that the two Instagram video ads (embedded below) were part of the “Hypermade” campaign, which highlights home-improvement projects in high speed, and Lowe’s told Adweek in an email that it hoped the ads spur “inspiration and empowerment for the do-it-yourself millennial customer.”
Adweek pointed out that while Lowe’s did not air any ads during the television broadcast of Super Bowl XLIX, it did sponsor the National Football League’s Thursday Night Football and, on the social media side, it ran auto-play video ads on Facebook to complement its TV spots.
Lowe’s told Adweek those Facebook ads totaled 1.2 million views over a three-week period.
Adweek pointed out that other brands turning to Instagram video ads during Sunday night’s game included Dove Men+Care, Pepsi and Coca-Cola.
Readers: Did you interact on Instagram during Super Bowl XLIX?
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