Looking Ahead: Facebook Strategy for 2015

Source http://feedproxy.google.com/~r/allfacebook/~3/qv85ZzuzG0s/looking-ahead-facebook-strategy-2015_b136966

The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.

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