November 14, 2014 —Today Listrak announced that it is now a Champion of Data Privacy Day (DPD). As a DPD Champion, Listrak recognizes and supports the principle that organizations, businesses and government all share the responsibility of being conscientious stewards of personal information by respecting privacy, safeguarding data and enabling trust.
Data Privacy Day, observed annually on January 28, is an international awareness effort to encourage Internet users to consider the privacy implications of their online actions and motivate all companies to make privacy and data protection a greater priority.Listrak joins the growing effort among organizations, corporations, educational institutions, government entities and municipalities globally to raise awareness and educate consumers about how their personal information may be collected, the benefits and risks of sharing personal information as well as the nature and scope of online data usage. Through collaborative efforts and unified, consistent messaging about data privacy, all DPD Champions will work toward the goal of improving consumer consciousness and empowering everyone to safeguard their privacy.
“This is Listrak’s second year as a Data Privacy Day Champion and we’re excited about the events leading up to and including the day itself,” said James Koons, Listrak’s Chief Privacy Officer. “Participation in DPD has really helped us reach out to marketers beyond just email marketing expertise and offer real world insights on data privacy and security best practices. Marketers today are collecting more data than ever before, so encouraging these organizations to be good stewards of personal information is key. It is important that everyone understand how their information may be collected and the benefits (and risks) of sharing it.”
Spearheaded by the National Cyber Security Alliance (NCSA), Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day recognition in Europe. The day, January 28, commemorates the 1981 signing of Convention 108, the first legally binding international treaty addressing privacy and data protection.
For more information about Data Privacy Day, the DPD Champions program and how to participate in Data Privacy D activities, visit http://www.staysafeonline.org/data-privacy-day/. You can also follow Data Privacy Day on Twitter at @DataPrivacyDay and the hashtag #DPD2015. Data Privacy Day updates and privacy tips are also available on Facebook at https://www.facebook.com/DataPrivacyNCSA
Listrak is an omnichannel digital marketing solutions provider that works with retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, social and more. Listrak has more than a decade of digital marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Swell, The Grommet and La-Z-boy. For more information, visit http://www.listrak.com.
About Data Privacy Day
NCSA assumed leadership of Data Privacy Day in August 2011 from The Privacy Projects. A nonprofit, public-private partnership dedicated cybersecurity education and awareness, NCSA is advised by a distinguished advisory committee of privacy professionals. For more information, visit http://www.staysafeonline.org/data-privacy-day. Day Privacy Day is made possible by generous support from the following organizations: Ghostery is a Data Privacy Day Leading Sponsor. Intel is a Contributing Sponsor and Lockheed Martin is a Participating Sponsor. Small Business Sponsors include the Churchill Club, the Georgia Tech School of Interactive Computing, PRIVATE WiFi, Reputation.com and Privacy Ref LLC.