Listrak client Naturopathica was recently recognized by the Web Marketing Association as a winner in the 2014 Internet Advertising Competition Awards. The manufacturer and retailer of professional skin care was honored in the category of Best Fashion or Beauty Email Message Campaign.
The email campaign that earned Naturopathica the prestigious honor was a series of welcome emails created by Naturopathica Director of Direct Marketing and Sales Sarah Falcon, Marketing Associate for Digital Content and Creative Suzie Morgan and Creative Director Eon Kim, in conjunction with Listrak, the company’s Email Service Provider.
Sarah Falcon describes the winning campaign. “The series of three emails serves to introduce new subscribers to the Naturopathica brand and features gorgeous branded photography to set the stone for the Naturopathica experience. The first email welcomes the new subscriber and offers a discount on her next order;
the second provides insight into the brand with a note from our company founder and CEO Barbara Close;
and the third highlights the products that make Naturopathica the spa industry’s best-kept secret.”
The automated welcome series of emails is triggered through the Listrak platform when a new subscriber signs up through a modal window on the Naturopathica homepage and results in exceptional engagement and conversion rates. Falcon shares, “The winning campaign has more than a 48% open rate, a more than 10% click through rate and a more than 24% conversion rate – the highest overall engagement of any of our email campaigns. “
She continues, “Since it launched, sales from our Welcome Series alone has lifted our total eCommerce sales by more than 6% and total web traffic by more than 12%. In addition, new customer sales have lifted more than 107% year over year.”
Listrak CEO Ross Kramer comments, “We are thrilled that Naturopathica has received this well-deserved honor that puts them in company with some major world-class brand marketers. We recommend that any client follow a new email signup with a series of welcome emails, because they come at a time when the subscriber is particularly engaged with the brand and therefore typically return some of the best results of any email campaign. For Naturopathica, this, along with exceptionally well-crafted messages and stunning photography, is clearly a winning combination.”
About the Award
Each year the Web Marketing Association’s IAC Award Competition names the Best Email Message Campaign. The winners are selected by judging the entered creative using seven criteria – design, ease of use, copywriting, interactivity, use of technology, innovation and content.
Nearly two decades ago, clinical esthetician, aromatherapist and herbalist Barbara Close realized that clients at her Healing Arts Center & Spa struggled to find the ideal anti-aging skin care solutions. At the same time, medical studies were proving that chronic inflammation and irritation are at the heart of aging and weakened skin. In response, Barbara created NATUROPATHICA—a breakthrough line of
professional skin care that delivered real results and yet was safe enough even for sensitized skin. Today, NATUROPATHICA is trusted and recommended by professionals in over 350 of the most renowned spas across the USA and Canada. www.naturopathica.com